UNIVERSITY GRANTS COMMISSION
NET BUREAU
Code No. 17
Subject: Management including (Business Admin, Mgt,
Marketing, marketing Mgt, Industrial Relation, Personal Management, etc)
Syllabus
UGC NET Examination pattern for Management
The UGC NET Exam for Management has three papers.
Paper I is the General paper. This paper tests the student’s
aptitude, reasoning skills and general knowledge. This paper follows the
objective based multiple choice question model. This paper contains 60
questions out of which a candidate has to attempt 50.
Paper II is also objective. It contains 50 MCQ. It includes
multiple choice questions, assertion-reasoning questions, matching type
questions and true/false questions.
Paper III is also objective. It contains 75 MCQ.
Syllabus for Management in UGC NET Exam paper I Core group
Unit 1
- Advertising
- Business Environment
- Capital Budgeting
- Cost-output relations
- Infrastructure- Management and Policy
- Macro –economics
- Managerial Economics- Demand Analysis
- Market structures
- National Income Concepts
- Pricing Theories
- Production Function
Unit – II
- Classical and Modern Theories of Organisational Structure
- Organisational Design
- Organisational Development
- Skills and Roles in an organization
- The concept and significance of organisational behaviour
- Understanding and Managing individual behaviour personality –Attitudes, Learning, Motivation, Perception, Values
- Understanding and Managing Group Behaviour – Communication, Interpersonal and group dynamics, Leadership, Managing change, Managing conflicts, Processes
Unit – III
- Concepts and perspectives in HRM - HRM in changing environment
- Human Resource – Objectives, Process, Techniques
- Job analysis
- Job Description
- Selecting Human Resources- Induction, Training, Development
- Dispute Resolution and Grievance Management
- Exit policy and Implications
- Industrial Relations and Trade Unions
- Job Evaluation
- Labour Welfare and Social Security Measures
- Performance Appraisal and Evaluation
- Potential Assessment
- Wage Determination
Unit – IV
- Capital Budgeting Decisions
- Capital Structure and Cost of Capital
- Dividend Policy
- Financial Management – Nature, Scope
- Long – Term and Short – Term Financing Instruments
- Mergers and Acquisitions
- Valuation Concepts and Valuation of Securities
Unit – V
- Marketing Environment - Environment Scanning
- Marketing Information Systems - Marketing Research
- Branding and Packaging
- Demand Measurement and Forecasting
- New Product Development
- Market Segmentation - Targeting and Positioning
- Pricing Methods and Strategies
- Product Decisions
- Product Life Cycle
- Product mix
- Understanding Consumer and Industrial Markets
- Advertising
- Channel Management
- Customer Relation Management
- Evaluation and Control of Marketing Effort
- Marketing of Services
- New issues in Marketing
- Personal Selling
- Uses of Internet as a Marketing Medium
- Vertical Marketing Systems
Unit – VI
- Demand Forecasting for Operations
- Determinants of Product mix
- Faculty Location
- Layout Planning and Analysis
- Production Planning and Control
- Production Scheduling
- Role and Scope of Production Management
- Statistical Quality Control
- Time and Motion Study
- Work measurement
- Decision Theory
- Duality
- Inventory Control
- Linear Programming
- Markov Analysis
- PERT / CPM
- Queuing Theory
- Role and Scope of Operations Research
- Sensitivity Analysis
- Transportation Model
Unit – VII
- Correlation and Regression analysis
- Probability Theory
- Probability distributions - Normal and Exponential, Binomial, Poisson
- Sampling theory - Large and small samples, Sampling distributions, t z, F, Chi – square tests, Tests of Hypothesis
- Use of Computers in Managerial applications- Information systems, Internet and Internet – based applications, MIS and Decision making; System analysis and design, Technology issues and Data processing in organizations, Trends in Information Technology
Unit – VIII
- Ansoffs Growth Vector
- BCG Model
- Competitor Analysis
- Components of Strategy Formulation
- Concept of Corporate Strategy
- Industry Analysis
- Porter’s Generic Strategies
- Strategic Dimensions and Group Mapping
- Strategies in Industry Evolution- Fragmentation, Maturity, Decline
- Competitive Advantage of Nations
- Competitive strategy and Corporate Strategy
- Global Entry Strategies
- Globalisation of Financial System and Services
- Managing Cultural Diversity
- Managing International Business
- RTP and WTO
- Transnationalization of World Economy
Unit – IX
- Competencies and its development
- Detailed business plan preparation
- Innovation and Entrepreneurship
- Managing small enterprises
- Organisational Entrepreneurship
- Planning for growth
- Process of Business Opportunity Identification
- Rehabilitation of Sick Enterprises
- Sickness in Small Enterprises
- Small business
Unit – X
- Corporate governance and ethics
- Ecological consciousness
- Environmental ethics
- Ethical issues and Analysis in Management
- Ethical pressure on individual in organizations
- Ethics and Management System
- Gender issues
- Personal framework for ethical choices
- Social responsibilities of business
- Value based organizations
Paper III - Elective / Optional
Elective – I
- Career Planning and Development- Career planning and development methods, Concept of career
- Compensation and Benefits- Fringe Benefits, Human resource records and audit, Job evaluation techniques, Wage and salary administration
- Employee Discipline- Causes and forms, Disciplinary action, Domestic enquiry, Importance
- Grievance Management - Employee Welfare, Importance, Process and Practices, Social Security Measures
- Industrial Relations –Causes, Dispute settlement machinery, Importance, Industrial conflicts
- Human Resource Management ( HRM )- A diagnostic model, External and Internal environment, Forces and Influences, Functions, Objectives, Organizing HRM function, Significance
- Recruitment and Selection - Placement and Follow-up, Recruiting methods, Selection procedure, Selection tests, Sources of recruits
- Performance Appraisal System -Importance and Objectives, New trends in appraisal system, Techniques of appraisal system
- Development of Personnel-Determining Needs, Evaluation, Methods of Training & Development programs
- Trade Unions -Importance of Unionism, National Trade Union Movement, Union leadership
- Collective Bargaining – Concept, New trends in collective bargaining, Pre-requisites, Process
- Industrial Democracy and Employee Participation - Employee Participation (Objectives, Forms of Employee Participation)
- Need for industrial democracy
- Pre – requisites for industrial democracy
- Future of Human Resource Management
Elective – II
- Marketing - Concept, Different environments and their influences on marketing, Marketing mix, Marketing myopia, Nature and Scope, Understanding the customer and competition
- Marketing Research- Basic Tools used in Data Analysis, Data Collection, Sources of Information, Structuring a Research Report
- Marketing to Organisations - Segmentation Models, Buyer behaviour models, Organisational, buying process
- Brands - Meaning and Role, Brand building strategies, Share increasing strategies
- Advertising –Planning, Execution, Evaluation
- Role and Relevance of Segmentation and Positioning
- Static and Dynamic understanding of BCG Matrix and Product Life Cycle
- Pricing concepts
- Pricing methods
- Pricing objectives
- Basic and Augmented stages in New Product Developments
- Promotion mix - Role and Relevance of advertising Sales promotion, Media planning and management
- Test Marketing Concepts
- Public Relations – Concept and Relevance
- Analysis of business potential
- Distribution channel hierarchy
- Evaluation of performance of the channel members
- Role of each member in the channel
- Consumer Behaviour theories
- Export Marketing
- Sales Function
- Structuring and managing marketing organisations
- Wholesaling and Retailing
Elective – III
- Nature and Scope of Financial Management - Capital budgeting decisions, Long – Term sources of finance, Pricing Theories, Risk analysis in capital budgeting, Risk and Return, Valuation Concepts, Valuation of Securities, Foreign exchange markets, Determination of exchange rates, Exchange risk measurement
- Corporate risk management
- Elements of Derivatives
Elective – IV
- Emerging Opportunities for Global Business
- Export promotion policies
- India’s Foreign Trade and Policy
- International financial environment - International Financial Management, Mergers and Acquisitions
- International investment - International capital markets, International Credit Rating Agencies, Implications of the ratings
- International marketing logistics - Organization of shipping services, International logistical structures, Marine cargo insurance, Export Documentation framework, Chartering practices
- International Trade Block
- Multilateral Environmental Agreements (MEAs)
- Policy and performance of Export zones
- Technology monitoring
- Trade agreements with other countries
- WTO and Multilateral trade agreements
Exam preparation can be made by referring prescribed books
based on the syllabus. Referring education portals will also useful.
